4/30/2023 0 Comments Cost duolingo plus![]() ![]() ![]() For example, Duolingo's TikTok channel costs the company practically nothing, but it's a powerful driver of new customers. It's workingÄuolingo's latest earnings call was full of signs that its heavy investment in research and development is creating an extremely popular product that sells itself. This gives Duolingo a lot of opportunities to learn about which new lessons and features turn users away and which ones inspire new premium subscriptions. Unlike its competitors, all of Duolingo's lessons are available to both premium subscribers and free users on the same smartphone app. That makes it the only education software provider I've seen that spends significantly more on research and development than on marketing. With sales and marketing expenses under control, the company was able to spend a whopping $104 million on research and development last year without pushing its bottom line deep into red territory. ![]()
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